AG60116: Agricultural Finance And Marketing

AG60116
Course name	Agricultural Finance And Marketing
Offered by	Agricultural & Food Engineering
Credits	4
L-T-P	3-1-0
Previous Year Grade Distribution
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Semester	Spring

Syllabus

Syllabus mentioned in ERP

Marketing core concepts: needs Maslows hierarchy of needs, wants, demands, products, utility, value, satisfaction, exchange, transactions, relationships, markets; management: production concept, product concept, selling concept, marketing concept; planning and process: SBU identification, SWOT analysis, marketing mix, resource allocation; indutrial markets; segmentation variables in consumer and industrial markets; state of branding in agro and food sectors; pricing strategies and programs; product life cycle. Finance - elements of engineering economics; balance sheet loss and profit accounts; agricultural finance, institutional and non-institutional credits; principles of farm finance ? need for specialised agencies for agricultural credit, risk involved in finance, recovery of loans, supervision, linking credit with marketing management of agricultural credit.