IM60047: Strategic Management

IM60047
Course name	Strategic Management
Offered by	Industrial & Systems Engineering
Credits	3
L-T-P	3-0-0
Previous Year Grade Distribution
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Semester	Autumn

Syllabus

Syllabus mentioned in ERP

Emphasis on strategic planning. Point of view is that of top management. The scope and discussion is that of total enterprise and not that of departments or enterprise functions. Basic concepts discussed include- concept of strategy, setting corporate objectives, evaluation of corporate strengths and weaknesses, strategic planning, corporate planning and corporate development, the mechanics and implementation of planning. Corporate modelling, planning and control , financial, optimization, and simulation models. Use of systems dynamics for resource allocation, acquisitions and divestiture. Consideration of alternative theories of planning/control and strategic management, environmental scanning and incorporation of critical external factors in the planning process, implementational aspects of strategic planning. Book: •Strategic Management: Concepts and Cases, 11/E - Fred R David, Prentice Hall, 2007.