IM60054: E-Business
| IM60054 | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course name | E-Business | ||||||||||||||||||||||||||||
| Offered by | Industrial & Systems Engineering | ||||||||||||||||||||||||||||
| Credits | 3 | ||||||||||||||||||||||||||||
| L-T-P | 3-0-0 | ||||||||||||||||||||||||||||
| Previous Year Grade Distribution | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Semester | Spring | ||||||||||||||||||||||||||||
Syllabus
Syllabus mentioned in ERP
Prerequisite: NoneManaging Business in the Digital World: Introduction, How IT has changed the concepts of traditional MIS with examples and case studies. Basic understanding of e-business building blocks, Emerging e-Business models âÃÂàB2B, B2C, C2C etc., Case-studies on e-auctions, electronic markets, electronic procurement, automated supply chains, e-marketing, e-customer relationship management, e-finance systems, and negotiations support systems.Evaluation of E-Business Infrastructure and Capacity Planning: Quantitative analysis of authentication and payment services, Capacity planning methodologies, Performance models for e-business sites, Modelling web-server workload.Techniques for Achieving Competitive Advantage: Collecting userbehaviour data, Web mining, user modelling, Recommender and personalisation systems, Website design benchmarking and usability, Dynamic pricing, Software agents, Web services, Web matrices.Mathematical Models for E-Business Systems: Online auctions: Types of auctions âÃÂàEnglish auctions, sealed-bid auctions, reverse auctions, and double auctions, Game theoretic models for auctions. Online negotiation: negotiation theory, negotiation support system, negotiation models in e-supply chain systems, Models for managing online reputation and trust.Information economy, Policy and law, Fraud, trust and privacy issues.Books1Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning, Daniel A. MenascÃÂé, Virgilio A. F. Almeida, Prentice Hall 2Management Information Systems- Managing Information Technology in EBusiness Enterprises, James A. Brien, TMH 3Auction Theory, Vijay Krishna, Academic Press